If you haven't read it yet, “Pour Your Heart Into It” by Howard Schultz is one of the greatest books available today. It is inspiring, practical and encouraging, especially for entrepreneurs like those of us called into evangelistic ministry.
Schultz is the founder of Starbucks as we know it today. Although he came on after Starbucks had already been a coffee bean seller, he envisioned and propelled Starbucks in much the same way as Walt Disney imagined Disney Land.
The bottom line of Starbucks has always been undeniably its passion for great coffee. It may be introducing more and more items to the menu and trying to take on giants like McDonalds, but its DNA is good coffee. Even its newest product VIA, instant coffee — something that shocked coffee fanatics across the country — took them 20 years to produce to a quality level they felt comfortable enough to produce.
A recent study was done by Consumer's Reports on the world's best coffee, and supposedly Starbucks was way down on the list, but I'm a little skeptical (and maybe a little biased too). First off, they were testing ground coffee, which right away sets off an alarm — fresh coffee beans is the best and only best way to do great coffee. Pre-ground automatically decreases the quality of coffee. Next, who are these randomly chosen coffee taste testers? I don't drink wine personally, but it would sort of be like people who have never tasted good wine in their lives and who are accustomed to the cheap stuff are suddenly telling the world that the oldest wine isn't good anymore.
Whether you like Starbucks or not, a lesson is to be learned for the church and for us as evangelists. In the same way as Starbucks, we have many frills and whistles, but the core attraction of the church, the mainstay if you will, will always be the preaching of the gospel. As evangelists, we have many messages on many subjects, including many that will draw a crowd...but the good stuff, the core of who we are, like Starbucks in their good coffee, is the "foolishness of preaching." (1 Corinthians 1:21)
Otherwise, we are nothing more than a steamer.